BCBG – Max Azria + Miley Cyrus at Walmart, Merchandising
Product Line Description: In 2009 Walmart partnered with best-selling artist and entertainer Miley Cyrus and Max Azria of apparel house BCBGMAXAZRIAGROUP, Inc. to offer juniors an affordable and trend-conscious line. Miley Cyrus & Max Azria launched in all Walmart stores and on Walmart.com in early August 2009, and included tops, pants, graphic tees, shoes and accessories, all priced less than $20.
Miley Cyrus & Max Azria offer a self-expression and individual style for the feminine, edgy, image-conscious teenage girls who are inspired by the pop culture and music. Youthful and eclectic designs give the Miley & Max girl pieces to mix and layer to create the trend-right looks she wants.